BEAUTY IN EVERY HUE. NOURISHMENT IN EVERY USE.
TOP SELLER
"TRUTH OR DARE" LIP CREAM
WELCOME TO PURE COLORS COSMETICS - THE ORIGINAL PIONEER IN CLEAN BEAUTY!
Recognized for over 30 years as the original pioneer in clean, natural cosmetics, each of our products is consistently crafted with the world's finest natural ingredients. We believe in the power of clean color to illuminate every woman's essence, expression and balance - flawlessly, fearlessly, and holistically.
"10% OF AGING IS GENETIC. THE REST IS UP TO YOU."
- Cassandra McClure
A NEW CHAPTER IN CLEAN BEAUTY
The New Natural
Natural, non-toxic, ingredient integrity. Shades curated for every undertone and culture. Ritual-worthy, sensorial beauty with wellness at its core.
OUR WATERLESS PRODUCTS ARE DESIGNED TO NOURISH AND CARE FOR YOUR SKIN, PROVIDING THE FULL BENEFIT OF EACH PRODUCT WITHOUT DILUTION.
EXPRESSION AND BALANCE THROUGH COLORS
Every Woman's Full Spectrum Of Expression And Balance Is Evoked Through Colors!
A WOMAN THROUGH COLORS - COLLECTION
RAVISHING RED! - Eyeshadow
I Am ~ I Do. I Am Wise. I Am Grounded.
BEAUTY AND THE BRUSH
You Have To Experience Our Famous Brushes!
Made From Biodegradable Plant Fiber, Wood Handle
TRENDING NOW
Top Sellers | Go To's
EYE PRIMER - MATTE FX
OUR CURATED MUST-HAVE MINERAL POWDERS!
Timeless Color. Botanical Care. Pure Colors is widely considered the leader in the mineral powder market. Every product is thoughtfully formulated to enhance your natural radiance - day after day. Foundations, Blushes, Primer/Correctors.
EYESHADOW POWDER - SILVER BROWN #13
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BEYOND BEAUTY - WHERE WELLNESS MEETS BEAUTY
Your skin is your largest organ - and your beauty ritual should honor that. Our luxurious formulations blend nature's most potent botanicals and raw ingredients with modern science.
"The formulas feel like silk - and the colors are stunning. Finally, clean beauty that feels indulgent."
- Nadia M., Los Angeles
"It's makeup that makes me feel young and with a glow. i've never looked or felt better."
- Sophia R., Lazio
"my complexion has trasformed. i wear pure colors daily, and my skin thanks me for it."
- Sasha K., New York
AND THE EYES HAVE IT .....
Max Lash Growth Mascara
LIP CREAM - TRUE RED
LIP CREAM - BRICK RED
A HOLISTIC PHILOSOPHY
SUPPORTS:
Cellular renewal and skin longevity.
Hormonal balance and inflammation reduction.
Collagen protection and visible vitality.
Radiant, lit-from-within glow - naturally.
COMING JAN 2026
"EVERY OCCASSION" PERSONALIZED ON-THE GO MINI SETS!
"GLANCE BACK" PERSONALIZED MIX-YOUR-OWN FOUNDATION SETS!
3 IN 1 HYBRID EYE, LIP, CHEEKS MOISTURIZING TINTED BALM STICKS!
