MEDIA ALERT: Pure Colors Formulates Breakthrough Technology Max Lash Mascara & Serum with Two Growth Peptides

Posted by Eva Montibello on

Pure Colors, Inc. is proud to announce the latest breakthrough technology in eyelash volume and growth, Pure Colors Max Lash Mascara and Serum with a new formulation including two peptides and natural, organic ingredients.  The new Max Lash Mascara and Serum is the only growth mascara and serum that includes two growth peptides.  The Max Lash formulation is high in vitamins and minerals, creates thicker and more lustrous look with the ultimate lash conditioning and moisturizing.  The rich and creamy formula is made with advanced proprietary blends to help lengthen lashes with delivering phenomenal results in just a few weeks of use.  In just a few weeks, beauty clients report healthier-looking, more lush and beautiful lashes. Max Lash Mascara and Serum set doubles lash volume when used as directed. 

“Since Pure Colors’ inception in 1995, we have been committed to providing the most pure cosmetics to our beauty clients.  In a world of increasing toxicity in consumer products, we began and remain committed to providing women with the safest, high performance, most long lasting and beautiful cosmetics in the world,” states Henia Palmer, Co-Founder and President of Pure Colors, Inc.  “We are especially proud of our new Max Lash Mascara and Serum.  My daughter, Leeat, the chemist in our family formulated a unique combination of organic ingredients with two growth peptides creating a volumizing, leading edge lash growth product set.  The results are truly amazing — clients are loving the Mascara and Serum set.”

“Lash growth is enhanced by two actions: use of peptides continuously for growth and conditioning to encourage lash strength and vitality,” states Chemist and Co-Founder Leeat Felcher.  “Our two peptides lengthen and thickens eyelashes, fortifying the eyelash hair, and noticeably intensifies eye expression.  There is visible effect in 2-4 weeks, with best results at 6 weeks due to the fact that eyelash hair has a short active growth phase of only about 30-45 days.”

Usage Details:  Every day for two weeks: apply mascara each morning with makeup and apply the serum each evening.  Cost for the Max Lash Mascara and Serum Set: $150 for both products.

Max Lash Mascara Features, Benefits and Ingredients:

  • Two advanced pentapeptides aid in super enhancing, volumizing, lash lengthening
  • Contains Argan oil that penetrates the lash follicle to hydrate and prevent brittle lashes
  • Contains Aloe Vera which acts as an anti-microbial
  • Infused with organic Chamomile for anti-bacterial properties
  • High in vitamins and minerals
  • Blended with Vitamins E and B5 and collagen for elasticity
  • Rich and creamy formula made with advanced proprietary blends to help lengthen lashes
  • Phenomenal results in just a few weeks of use
  • Max Lash Mascara Ingredients: Purified Water (Aqua), Aloe Barbadensis (Aloe Vera) Extract, Water, Glycerin, Myristoyl Pentapeptide-17, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Sodium Benzoate, Butylene Glycol, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Sucrose Acetate Isobutyrate, Stearic Acid, Glyceryl Stearate, Acrylates Copolymer, VP/Eicosene Copolymer, Euphorbia Cerifera (Candellia) Wax, Adipic Acid/Diethylene Glycol/Glycerin Crosspolymer, Water, Marine Collagen, Chamomilla Recutita (Chamomile) Extract, Organic Argania Spinosa (Argan) Oil, Triticum Vulgare (Wheat Germ) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Dimethicone, Hydroxyethylcellulose, Triethanolamine, Phenoxyethanol, Tocopheryl Acetate (Vitamin E Acetate) and Panthenol (Vitamin B5).  May contain:  Mica (CI 77019), Iron Oxides (Cl 77492, Cl 77491, CI 77499). 

Max Lash Serum Features, Benefits and Ingredients

  • Same amazing ingredients as the mascara. Double the dose!
  • Apply to lashes and lash line nightly for optimal results
  • Exceptional and dramatic results when used together with the Max Lash Mascara
  • Easy night-time application
  • Unique blend strengthens, intensifies and nourishes lashes with full action while you sleep
  • Creates an even thicker and more lustrous look
  • Ultimate lash conditioning and moisturizing
  • Healthier-looking, more lush and beautiful lashes in just a few weeks of use
  • Max Lash Serum Ingredients: Purified Water (Aqua), Aloe Barbadensis (Aloe Vera) Extract, Water, Glycerin, Myristoyl Pentapeptide-17, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Sodium Benzoate, Butylene Glycol, Water, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Butylene Glycol, Sodium Hyaluronate, Glycerin, Water, Marine Collagen, Organic Argania Spinosa (Argan) Oil, Organic Chamomilla Recutita (Chamomile) Extract, Polysorbate 20, Hydroxyethylcellulose, Panthenol (Vitamin B5), Phenoxyethanol, Tocopheryl Acetate (Vitamin E Acetate).

Pure Colors’ line of mineral cosmetics are the simplest, most natural and non-reactive cosmetics.  The primary focus of the company was initiated with Henia’s daughter, Leeat’s sister in mind.  She long suffers from a disease that left her with virtually no immune system and experiencing severe allergies — so severe that she could not wear any traditional makeup on her skin.  To that end, only the purest, highest quality ingredients are used in Pure Colors cosmetics.  The products look and feel natural on the skin, smooth and even out skin tone leaving a natural, flawless look.  The versatility of Pure Colors cosmetics is astounding — blushes, foundations, and eye shadows can all be mixed with natural clear bases to create new colors and shades for the skin, eyes or lips.


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